All Items 70% OFF 

JUST DROPPED

THROW THE
WHOLE SGHOOL

Six lifelikeminnows in one bait. One easy meal bass can't pass up.

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 All Items 70% OFF 

NEW APPAREL

BUILT FOR BANK
TO BOAT

New hats, tees and hoodies for on and off the water.

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 All Items 70% OFF 

TACKLE BUNDLES

FILL THE TACKLE
BOX

Hand-picked baits packed together for every technique and season.

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 All Items 70% OFF 

NEW RELEASES

FRESH OFF THE
LINE THIS FALL

The newest baits and gear from the Squad, all in one place.

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 All Items 70% OFF 

JUST DROPPED

20 TENTACLES OF
TROUBLE

An urchin-style finesse bait with 20 tentacles that do the talking.

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Best Sellers

Green Series Go-To Casting Rod Green Series Go-To Casting Rod
-70%
Green Series Go-To Casting Rod
Regular price $119.99 Sale price$36.00
Googan Sling Pack Googan Sling Pack
-70%
Googan Sling Pack
Regular price $49.99 Sale price$15.00
Googan Backpack 2.0 Googan Backpack 2.0
-70%
Googan Backpack 2.0
Regular price $119.99 Sale price$36.00
Best Sellers Money Bag Bundle Best Sellers Money Bag Bundle
-70%
Best Sellers Money Bag Bundle
Regular price $88.87 Sale price$26.66
Crappie Crusher Bundle Crappie Crusher Bundle
-70%
Crappie Crusher Bundle
Regular price $39.99 Sale price$12.00
Googan Squad Monthly Tackle Box
-70%
Googan Squad Monthly Tackle Box
Regular price $34.99 Sale price$10.50
Googan Squad Shirt Of The Month Googan Squad Shirt Of The Month
-70%
Googan Squad Shirt Of The Month
Regular price$19.99 - $22.99 Sale priceFrom $6.00
Backpack Bassin' Bundle 2.0 Backpack Bassin' Bundle 2.0
-70%
Backpack Bassin' Bundle 2.0
Regular price $503.45 Sale price$151.04
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SOFT BAITS

HARD BAITS

RODS &REELS

STORAGE

GOOGAN RESERVE

TERMINAL TACKLE

Trending baits

Shop our most popular baits that help fishermen catch more fish and build confidence on the water.

Bass Mafia Unloaded Daingerous Swimbait Bass Mafia Unloaded Daingerous Swimbait
-70%
Bass Mafia Unloaded Daingerous Swimbait
Regular price $13.99 Sale price$4.20
Filthy Frog Filthy Frog
-70%
Filthy Frog
Regular price $9.99 Sale price$3.00
Grass Hero Jig Grass Hero Jig
-70%
Grass Hero Jig
Regular price $5.99 Sale price$1.80
Saucy Swimmer Saucy Swimmer
-70%
Saucy Swimmer
Regular price $5.99 Sale price$1.80
Klutch Klutch
-70%
Klutch
Regular price $7.99 Sale price$2.40
Lunker Log Lunker Log
-70%
Lunker Log
Regular price $5.99 Sale price$1.80
Krackin' Craw Krackin' Craw
-70%
Krackin' Craw
Regular price$5.79 - $5.99 Sale priceFrom $1.74
Bandito Bug Bandito Bug
-70%
Bandito Bug
Regular price $5.99 Sale price$1.80
Glizzy Glide 6" Glizzy Glide 6"
-70%
Glizzy Glide 6"
Regular price $19.99 Sale price$6.00
Flash Hero Flash Hero
-70%
Flash Hero
Regular price $7.99 Sale price$2.40
Vermin Weedless Rat Vermin Weedless Rat
-70%
Vermin Weedless Rat
Regular price $14.99 Sale price$4.50
Booger Booger
-70%
Booger
Regular price $9.99 Sale price$3.00
Schooler Schooler
-70%
Schooler
Regular price$7.99 - $9.99 Sale priceFrom $2.40
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 Tackle handpicked for the season 

Fresh Gear, Delivered Monthly

Take your fishing to the next level with a monthly delivery of 6 to 8 Googan Baits

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GOOGAN GIFT GUIDE

Baits, gear, apparel, and bundles
guaranteed to make a splash.

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Now available

REDESIGNED SPINNERBAIT

Customer favorite

TRIGGER STRIKES

Tackle storage

FOR THE DEMANDING ANGLER

What's new

DOMINATE SHALLOW-WATER

 New drop every month 

Exclusive Tees Delivered Monthly

Get Googan Squad t-shirts delivered every month, exclusive designs made for true fans

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GOOGAN SQUAD BOOGER: HOW TO RIG & FISH THIS FINESSE BAIT

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GOOGAN SQUAD SCHOOLER: HOW TO RIG & FISH THE SCHOOLER

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ZINGER 2.0: THE REDESIGNED SPINNERBAIT

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MEET THE VERMIN WEEDLESS RAT

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Fishing, The
Googan Way.

At Googan Squad, we take fishing seriously, without taking the fun
out of it. Our products are made through real-world testing and
shaped by years on the water. Whether you’re chasing your first
bass or your personal best, we’re here to make sure you’re equipped
with gear you can trust.

Based in the USA

4.8/5 Average Review

Over 100 Products

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